AACOM wanted to positively shift perceptions around the field of osteopathic medicine and increase applications for enrollment in osteopathic medical schools by creating a student-focused brand, website, and social media presence.
District Marketers conducted research to gather data around the existing perceptions of osteopathic medicine. Leveraging those insights, District Marketers developed the student-focused “Choose DO” brand to positively shift perceptions and increase student AACOMAS applications.
How We Helped
- Research + Strategy
- Branding + Design
- Digital Marketing + Content Development
- Survey four key audiences to discover existing perceptions
- Dispel misconceptions through the creation of a student-focused brand
- Create ongoing content to educate prospective students
- Research – Uncovered discrepancies between surveyed audiences
- Design – Developed a student-focused brand, website, and collateral
- Implementation – Delivered a strategic marketing and implementation plan