AACOM

Branding + Design

AACOM

June 20, 2017


AACOM wanted to positively shift perceptions around the field of osteopathic medicine and increase applications for enrollment in osteopathic medical schools by creating a student-focused brand, website, and social media presence.

Situation

District Marketers conducted research to gather data around the existing perceptions of osteopathic medicine. Leveraging those insights, District Marketers developed the student-focused “Choose DO” brand to positively shift perceptions and increase student AACOMAS applications.

How We Helped

  • Research + Strategy
  • Branding + Design
  • Digital Marketing + Content Development

Solution

  • Survey four key audiences to discover existing perceptions
  • Dispel misconceptions through the creation of a student-focused brand
  • Create ongoing content to educate prospective students

Results

  • Research – Uncovered discrepancies between surveyed audiences
  • Design – Developed a student-focused brand, website, and collateral
  • Implementation – Delivered a strategic marketing and implementation plan