With the mission of inspiring and fostering the next generation of pharmacy leaders, AACP wanted to leverage the student-focused “Pharmacy is Right for Me” website as a recruitment tool.
By developing a robust digital and content marketing strategy for the existing Pharmacy is Right for Me brand, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, we increased student interest in the field of pharmacy.
How We Helped
- Research + Strategy
- Digital Marketing + Content Development
- Website Support
- Weekly content creation and social media amplification
- On- and off-site search engine optimization
- Highly segmented email marketing campaigns
- 151% increase in monthly website traffic
- 47% increase in followers across social media
- 411K impressions across social platforms