AACP

Digital Marketing + Content Development

AACP

April 11, 2017

Research + Strategy, Digital Marketing + Content Development, Website Support


With the mission of inspiring and fostering the next generation of pharmacy leaders, AACP wanted to leverage the student-focused “Pharmacy is Right for Me” website as a recruitment tool.

AACP Website

Situation

By developing a robust digital and content marketing strategy for the existing Pharmacy is Right for Me brand, inclusive of blogging, organic and paid social media, on-page SEO, and email marketing, we increased student interest in the field of pharmacy.

How We Helped

  • Research + Strategy
  • Digital Marketing + Content Development
  • Website Support

Solution

  • Weekly content creation and social media amplification
  • On- and off-site search engine optimization
  • Highly segmented email marketing campaigns

Results

  • 151% increase in monthly website traffic
  • 47% increase in followers across social media
  • 411K impressions across social platforms