IMAX Theatres

Digital Marketing + Content Development

IMAX/Loew’s Georgetown

April 11, 2017

Event + Experiential


IMAX, the world’s most innovative movie-going experience, wanted to increase brand awareness, develop fun and educational content, and entice Millennials to choose the IMAX experience over competitors.

Situation

We developed and executed a nationwide, year-long student brand ambassador program, selecting eight campuses that were in close proximity to IMAX theaters.

How We Helped

  • Digital Marketing + Content Development
  • Event + Experiential

Solution

  • IMAX sponsored campus events
  • Fan-of-the-Game opportunity for ticket upgrades
  • Education on local IMAX offerings and differentiators

Results

  • 4.6M total impressions generated
  • IMAX ticket sales at theaters local to program campuses grew year-over-year
  • IMAX showtimes consistently sold out before other enhanced-experience and 3D products