IMAX, the world’s most innovative movie-going experience, wanted to increase brand awareness, develop fun and educational content, and entice Millennials to choose the IMAX experience over competitors.
We developed and executed a nationwide, year-long student brand ambassador program, selecting eight campuses that were in close proximity to IMAX theaters.
How We Helped
- Digital Marketing + Content Development
- Event + Experiential
- IMAX sponsored campus events
- Fan-of-the-Game opportunity for ticket upgrades
- Education on local IMAX offerings and differentiators
- 4.6M total impressions generated
- IMAX ticket sales at theaters local to program campuses grew year-over-year
- IMAX showtimes consistently sold out before other enhanced-experience and 3D products