Search Engine Optimization (SEO) is constantly changing. Improving your search rankings requires so much more than placing a few keywords into your blog posts or header tags. Nowadays, there are a handful of strategies for improving your SEO marketing. We’ve identified five things to take into consideration to get you started.
- Utilize Keywords + Copy Tags
Step one in SEO marketing is putting together a list of keywords that align with your brand. These should be words that you want to rank for within popular search engines. Keeping your audience in mind, make sure your keywords are relevant to what people would be searching for. You should use keywords that your potential clients or customers would type to search and are voice-search friendly. For example, if you’re a yoga teacher who works with professional athletes and celebrities in Los Angeles you’ll want to associate your company with keywords such as “yoga,” “pro athlete,” “private classes” and “Hollywood.”
Once you have your list of keywords, don’t stuff all of them into web page headings, instead, try to include them throughout your entire site including header (H1) tags, blog posts, subheadings, and lead sentences to boost SEO. Google Trends is a great tool to research more about keywords. You can see topics that are being searched and discussed the most at any given point in time and the tool allows you to find trending keywords to include in blog posts.
- Build Authority: Link Out To Partners
Today, search engine results are based on how often high-quality, authoritative websites link back to your website and may be the most important part of SEO. In fact, the more websites that link to your site, the higher your page will rank. The more trustworthy, non-spammy sites that link to you, the more authority you’ll have on the topic. If you’re new to the game, a great place to start is to leverage local partners or by creating a resource page on your site. Contribute to local blogs, and sponsor local events that cater to small businesses, both of which could provide you with an opportunity to receive brand recognition and a public backlink to your website.
Creating a local resource page provides useful information for small businesses in your area. If you’re a restaurant owner in Washington, D.C. you could create a list of the best places to source fresh produce or local breweries that you’ve partnered with in your city. Creating resource pages can capture the attention of businesses in the industry, publicize your own company, and improve your SEO.
- Claim and Optimize your Google My Business Listing
One of the simplest things you can do to improve your site’s local search rankings is claim your Google My Business profile. Optimizing your profile with updated categories, contact information, images and business hours can give you a huge boost in local search rankings and it’s free. Start by accessing this page here, register your business, and once you’ve completed the registration a postcard will be sent to your address to verify your listing.
- Provide Fresh Content
The amount of time visitors spend on your website affects your SEO ranking so providing fresh content to them is key. When you provide relevant content to your visitors, they’ll linger so understanding your audience is crucial. It’s also the perfect way to continue enhancing your company’s voice, share new offerings, update your clients on special deals and build a rapport with your community. Crafting blog content will influence your website more than any other factors. Tailoring content and keywords around heavily searched subjects can also increase your chances of popping up in Google’s first page search results.
Last but not least, while deciding on pages and subpages seems simple, building up your SEO takes time. It takes time for search engines to update their records since they crawl billions of websites. Results won’t be immediate so be patient because there aren’t any shortcuts. It can sometimes take up to six months to start seeing results! As mentioned above, be intentional about the keywords and local organizations that you associate your brand with, and continue to fill your site with fresh content, it’s well worth the wait.